Earlier this year I wrote about kicking-off the marketing year with a new advertising campaign in the post “4 Pillars of GR8 Print Advertising.” This campaign is now active in prominent healthcare journals in the U.S. As follow-up, I wanted to post it and ask you to weigh in on the principles I suggested in that previous post.
Also, on my last post “ Marketing commentary: does your target audience need to be reflected in your imaging? “ I discussed the challenge with featuring your target audience in an advertising campaign. I can safely say that I’m executing on my own advise with the recent ad.
From a marketeer’s perspective:
YOUR THOUGHTS & FEEDBACK ON THE AD?