3 reasons why every marketeer should be blogging – RIGHT NOW!


 

SHARE YOUR EXPERTISE

You are already an expert!  You are uniquely qualified to talk about something that you are passionate about… it could really be anything… or even your everyday life.  Pick something you’re passionate about (e.g. hobby, interest, pets, sports, whatever).  Because you are passionate about that topic, you likely are very good at it.  Share your passion with the world!

I recently read “The Go-Giver” a book that talks about adding value to every relationship in your life, all the time, and in return you will receive multi-fold value.  Blogging is the same way.  It gives back to you.

Here are some of my personal examples: 

In the short time of this blog, I’ve helped some students answer some basic marketing questions and offered career advice…  Why?  Somebody, somewhere along my life, did that for me – blogging is way to participate in the circle of life. 

Two months ago I was approached to do some marketing consulting, which I past up to an unemployed friend…. who is monetizing on his expertise and perhaps thinking of joining the start up company. 

You’d be surprised who reads your blog… a reputable recruiter picked up my postings and introduced me to two great contacts…. Who knew J

Yes, like everything else in life, at first it takes time and effort, but it’s worth your while.   Read on.

BUILD SUBJECT MATTER EXPERTISE

There’s a wise saying that goes something like “if you want to get good at something, teach it.”  Blogging is like teaching.  So, you can elevate your passion to the next level through this medium. 

At first, blogging takes some getting used to… but eventually you learn to make it part of your life… you learn to

Seth on Blogging: "do it for the meta cognition that comes with it"

process your blog topics and content on your unconscious mind as you live your life.  That’s yet another reason why I suggest you blog about something you’re passionate about – because it will come natural to you.

The other thing is that it brings some humility… just when you think you know something, you’re reminded that others know more.  And that is very healthy.  Most of my blog posts are also found in industry LinkedIn groups, where very smart people challenge my thoughts and opinions… some of my postings have received tough criticism… but guess what, it makes me better! 

DEVELOPMENT: OVERCOME INTERNAL BARRIERS

A confession: I started blogging later than I should have.

Over the last couple years I was tempted.  I started dabbling on LinkedIn postings… did some tweeting… but I was a bit hesitant to jump on the phenomenon.  A few barriers for me where:

1.      No time!

2.      Not sure anyone will want to read.

3.      How do you sustain it?

4.      Since it’s going on the web… do I really want to put my thoughts out there?

YADA, YADA, YADA…  All valid points but they kept me from moving forward.  At last, I jumped on board and the experience is FREEING! 

1.      Guess what, I still don’t have time, but I fit it in when I can (even at 3 am) because it is a topic I’m passionate about. 

2.      Seth says “who cares if no one reads it, do it for yourself.”  Totally agree!

3.      I’m not sure how long I can sustain it… or if I will… then again I don’t know if I’ll be alive tomorrow – so why worry!

4.      On #4, use your best judgment.  If your passion is not digestible for the general public, blog under an alias using alternative information – people only care about the topic, not you or me.

“No single thing in the last 15 years - professionally - has been more important to my life than blogging… it’s the best d--- thing in marketing” – Tom Peters

So… hopefully I’ve convinced you to keep blogging, or to start blogging… or even to consider it further…

If you need any help, reach out to me, I’ll do what I can to get you going.

Good marketing!

@RamiroRoman

www.Linkedin.com/in/RamiroRoman

Rroman7@Gmail.com

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